Having been around for over 20 years, Imedeen is the grand old Dame of the Skin Beauty world. In its golden era Imedeen was groundbreaking but sadly a lack of further innovation means many younger companies have surpassed Imedeen and now produce far superior products.
One thing Imedeen have got right is that they’ve latched on to the idea of anti-oxidants and they’ve stuck with it. Whilst this might not be great for reducing and reversing wrinkles and skin damage, anti-oxidants are key to the prevention of premature aging. Unfortunately, this is all they’ve really put in their Prime Renewal product and they seem to have forgotten about new skin care techniques designed to reduce wrinkles and improve collagen production.
Product Name: Imedeen prime Renewal
Ingredients List: Bulking agents (maltodextrin, soy fibre), Soy extract 350mg, Marine Complex 210mg, white tea extract 62.4mg,Vitamin C 60mg,Tomato extract 28.8mg, grape seed extract 27.5mg, Vitamin E 10mg, Dried Glucose syrup, Chamomile extract 40mg, glazing agents - methylcellulose, mono- and diglycerides of fatty acids, glycerol, shellac, vegetable oil), anti-caking agents - silicium dioxide, talc, Zinc 5mg, colours - titanium dioxide, ammonia caramel (contains wheat), gelatine. Firming agent Pectin
Pros: They were innovative in the beginning and they are the company that started it all which counts for something, we’re just not sure what.
Cons: With few ingredients, and less that are actually useful this is a company that is well and truly stuck in the middle ages of skin care.
Our Verdict: 2/10 We’re being generous here. Your skin only needs so many anti-oxidants to keep the free radicals at bay and that’s all Imedeen seems to have put in their products.